The badges need to go round
There is no benefit in keeping it for some specific sets of people. This makes the whole global adoption a joke.
Also appoint someone that would be in charge of announcing new badges with full guide on how to get them. Not everyone can afford to buy nft, make the badge reach us that are trying to grow
Bring new ways to get the verified badge
You can impose kyc
Impose monthly payments in social or points but I think paying with social is best. It will add to its benefits.